Sanitation Products of America
Sanitation Products of America is a formulator & seller of sanitation chemicals located in Tallahassee, FL. They offer a wide variety of products for healthy facilities.
Custom web graphics, promotional flyers, and edited photos and video assets for the company's website and Amazon Marketplace.
CUSTOM PRODUCT LABEL
Here, I was tasked with creating a unique label for a lavender-scented all-purpose cleaner. My employer wanted to make sure the information on the label was clear and the " Lavender theme" was easy to identify.
- Photoshop and Illustrator.
PRODUCT MAREKTING
A marketing flyer for the company's top-selling product called Shark Attack. I took visual cues from industry giants like Clorox or Lysol as inspiration for layout; making sure the product and its key features are easily visible and concise. This flyer was used to create product marketing for their Amazon store as well as promotional email blasts.
- Photoshop, Canva
CHARACTER DESIGN - TOBY
These designs were a bit more unique to my own personal style. My employer enjoyed the way I created characters and asked me to create one for their brand. Specifically, Shark Attack. Although the character is an alligator the client wanted the character to be relevant to the region of Tallahassee. The client wanted to ensure that the alligator character whom he named "Toby" could be used to market their upcoming products during specific seasons as well as incorporate the colors of local college football teams to solicit local customers.
- Adobe Photoshop, Procreate, Canva
BROCHURE COVER
A cover for the company brochure. This brochure was developed to use for local and international sales purposes as well as promotional emails for potential customers or buyers of the company's products. I designed the entire brochure with the input of my employer to ensure the brand was consistent.
- Adobe Illustrator, Canva
The full catalog can be viewed on their company website.
VIDEO EDITING
Video editing was an additional role I often used to enhance product marketing for Amazon, their company websites as well as uploading to YouTube. These videos would highlight the main features of the products and briefly feature product demonstrations which I also shot and edited.
- Canva
All videos I created and edited can be viewed here: